SEO can be stressful and confusing, especially for new bloggers! SC sister Lydia Monson is explaining the why and the how behind seven simple steps you can take to improve your blog’s SEO. We hope this sheds some light on the importance of SEO and outlines some small changes you can make to improve your blog’s rankings.
1. Index Your Site
Most blogs offer an option to index your site. If that isn’t the case for your blog, you can fill out a form in Google’s Index. I know a few bloggers who haven’t been accepted, but it’s definitely worth a try. All you have to do is submit your blog URL and hope to be accepted.
2. Use Popular Keywords When Linking
Popular keywords are very important to making your blog post SEO-friendly. When you are talking about a product, you are probably going to link it, right? Make sure to link the most popular keyword. This takes a little bit of time because you want to research the most popular keywords for the words you’re linking. What does this look like? If you’re linking a lipstick from Sephora, research what is a more popular keyword: lipstick or Sephora. Whichever word is more popular, link that. If you want to link a scarf you got from American Eagle, research which keyword is more popular: scarf or American Eagle. Most of the time, the brand is a more popular keyword than the actual item. Also, make sure not to link words like “click here,” “here,” or “source.” Always make sure to link the most popular keyword!
3. Use Keywords That Are Very Popular and High for Searches
The more popular the keyword, the higher up your post will be. When you are using top keywords in your post title, try to use the most popular keywords. You can check out the most popular keywords by using Google Keywords and searching up certain words, such as: outfit, fashion, chic, etc. Find the most popular keywords and try to use those in your titles.
4. Have a Clear Title
Search engines will quickly understand a clear title more than a confusing title. Your post will also show up higher if you have a more descriptive title. Not only do you want to find the most popular keywords that work as a clear title and use those, you also want to make your title sweet and simple.
5. Name Your Images
I didn’t know that naming your images made a difference in SEO until a few months ago, but it actually makes a huge difference. Instead of downloading your images and having them be named “IMG_3334,” put in a descriptive slug. What does that look like? If you have an image of a scarf from American Eagle, instead of using “IMG_1523,” replace that with “american-eagle-scarf.” This helps immensely with the search engine, because those images will be read as “American Eagle Scarf” instead of some nonsense letters and words. Whoever is searching for an American Eagle scarf might see your image in the “image” tab on Google. Make sure to put dashes between words, as well (i.e., clarisonic-mia-2 INSTEAD OF clarisonic mia 2, because that will show up as clarions%mia%two which doesn’t rank as high in SEO).
I actually just learned about cross-linking a few months ago. The more your site is mentioned and linked to, the higher it will be in the search engines. You can use cross-linking to help you by linking to old posts in a post you are writing currently.
7. SEO-Friendly Plugins
Another really helpful thing to do is to install SEO-friendly plugins. I’ve been using (and loving) Yoast for the past few months to help with SEO when I am writing a new post. Yoast is a plugin only for WordPress.org that helps you determine if your post is SEO-friendly. It tells you if your links or title have popular keywords, if images are missing proper names, and more. Plus, it’s free! When you’re deciding if you should go free or self-hosted, keep in mind that plugins are only available to a self-hosted site, so I highly suggest this if you have a wordpress.org site.
Another tip for making your blog post SEO-friendly is having a minimum of 1,000 words per post. This is not a necessity, but it does help rank your post higher in Google! I know 1,000 words is a lot; I rarely have a post that hits that mark, but it does help. 300+ words is a healthy in-between.
More Ways to Grow Your Blog Traffic (Without Using SEO):
1. Buy an Ad Spot on Another Blog That Has a Similar Niche
This option requires you to pay a little of that hard-earned green, but it does help grow your traffic and exposure! You can buy an ad, or you can also go to one of your support groups and see if anyone sells ads! You can share a logo or favorite post on the sidebar of a popular blog, and their readers will see that ad while checking out their blog and click on your ad.
2. Sharing New Posts on Social Media
Always, always, always make sure to share all your new posts on social media: Twitter, Instagram, Facebook, Pinterest, and Snapchat. Whenever I am posting on Instagram and just published a new post, I’ll always make sure to let my followers know I have a new post. Growing your social media is always helpful, because the more followers you have on social media, the more exposure you get when you share your blog post with them. Make sure to have a catchy description, as well!
3. Guest Post on Other Bloggers’ Blogs
I noticed a 250% growth when I started guest posting on other bloggers’ blogs. This grows not only your social media, but your blog, as well. You’re sharing links to both of those in that guest post. This is a great way to connect with another blogger, and it grows the exposure of you and your blog. Plus, it’s really easy (especially if you love writing and blogging).
Hello! I’m Lydia Jean, a life and style blogger based in Wisconsin (where my fellow SC sisters at?). I love grazing the racks at Forever21, traveling, and going on adventures. I’m always on the hunt for the perfect white tee, and, let’s get real, I buy way too much at Target.
Blog: It’s Lydia Jean
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