Our monthly Blog Prep Kit is here to help encourage and support you while you tackle your content. Maybe it sounds obvious, but we think planning your content in advance is one of the most important habits for every bossbabe to have — especially if you’re ready to level-up as an influencer and start treating your blog like a business. Content is key, so you should keep your content strong and consistent by building an action plan and creating a detailed schedule to help you stay on-track toward achieving your goals.

In our Blog Prep Kit, we’ve included some must-know stats and facts about influencer marketing trends and the economy, what people are doing and shopping for, content and photo shoot ideas, important dates you shouldn’t forget, and a library of seasonal hashtags for all your social media posts. Plus, you’ll get a gorgeous desktop calendar to beautify your digital space! You know your audience best, so pick and choose what you like and what will best suit your niche.

Table of Contents

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Market Analysis & What People Are Shopping For

What You Should Be Planning For & Content Ideas

Important Dates

Instagram Hashtags

Desktop Calendar

Market Analysis:

For every Blog Prep Kit, Style Collective examines the trends and predictions for influencer marketing and the economy — so you don’t have to. Our aim is to make this information approachable and actionable. This research also helps us create timely content to give our SC Sisters a competitive edge in the blogging sphere!

Influencer Marketing

According to Forbes, marketers should be turning to TikTok for influencer marketing, and it’s not hard to see why. “App Annie (via Search Engine Journal) found that users spent over 20 hours per month on average using TikTok in 2020,” according to Forbes, and most of those users were between the ages of 10 and 29 — both Gen Z and Millennials. And the average influencer engagement rate on TikTok in 2020 was nearly 18%, a massive number compared to other social media platforms. So if you’re not on TikTok yet…what are you waiting for? It might be worth checking out! (source)

The Economy

With more people getting vaccinated and the world beginning to open up again, slowly but surely, the economy is strengthening. According to the NRF, “With more businesses opening and rehiring workers, the economy is expected to grow the fastest it has in over three decades.” Consumers are starting to feel more comfortable with shopping in-store and taking small trips, and with extra savings stowed away from all the spending they didn’t do during the pandemic, they have that they’re eager to burn! (source)

Keep this information in mind as you plan your content for the month of July! Look carefully at your demographics and pay attention to what your readers and followers care about.

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What You Should Be Planning for and Content Ideas:

Consider this your roadmap for July events and activities!

What people are going to be shopping for:

Here’s what you – and others – should buy in July:

  • Electronics, like TVs, laptops, and tablets
  • Stars and stripes!
  • Summer clearance, like bathing suits
  • Fresh, local produce
  • Sports and fitness gear

Seasonal Activities

Summer Activities:

  • The Dreamiest Spots Around [City] for Summer Date Nights
  • No Beach? No Problem. The 5 Best Pools around [City]
  • Plan The ULTIMATE Summer Staycation Around [City]!

Social Life:

  • Top 7 Fav Summer Drinks
  • 5 Fresh and Simple Recipes to Bring to a BBQ
  • How to Throw a Successful Impromptu Outdoor Dinner Party!


  • Expert Packing Tips for a Long Weekend Getaway
  • Favorite Carry Ons for a Last Minute Trip
  • The 10 Best Summer Roadtrips

Fashion and Style

Summer Trends & Fashion:

  • Pretty in Pastels
  • Mini Skirt Madness
  • Cool Crop Tops
  • Skinny Straps
  • Vintage-Inspired Prints
  • Coordinated Sets
  • Bright Bags
  • Beautiful Bralettes
  • The Classic Corset
  • Stylishly Sheer

Summer Style Content Ideas:

Go through the trends and find different pieces of clothing and accessories you like and assemble a digital mood board with links that show how you would wear the trend! As your reader’s kick-off summer 2021, think of all the potential ways to give your audience something unexpected. Here are some ideas to get you started: 

  • Top 10 Ways to Rock a Mini Skirt
  • Trend Report: Summer Shoes
  • How to Dress for the Heat
  • Throwin’ Shade: 10 Forever-Classic Sunglasses Styles
  • Beach Babe: 5 Different Swimsuits You Need for Summer ’21
  • How-To: Build the Perfect Summer Capsule Wardrobe for Under $500
  • 5 Cutest Pastel Co-ord Sets
  • The 5 Best Bralettes for Under $50
  • How-To: Make a Corset Work for Any Occasion

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Important Dates:

July Important Dates, Holidays, and Events:

  • July 4: Independence Day (USA)
  • July 5: Bikini Day #NationalBikiniDay
  • July 7: World Chocolate Day
  • July 10: Pina Colada Day #NationalPinaColadaDay
  • July 13: French Fry Day #NationalFrenchFryDay
  • July 15: Get to Know Your Customers Day #GetToKnowYourCustomersDay
  • July 17: Emoji Day #WorldEmojiDay
  • July 18: National Ice Cream Day
  • July 20: National Moon Day
  • July 24: International Self-Care Day
  • July 29: Lipstick Day #NationalLipstickDay
  • July 30: International Day of Friendship #DayOfFriendship

Feel free to use these graphics on your Instagram Story to celebrate a hashtag holiday! Tag us so we can say hi over DM. 🙂

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Summer Instagram Hashtags:

Make sure the content you’ve worked so hard on is being seen! We’ve compiled a list of summer-themed hashtags to aid you in the social media publishing process.

Summer Lifestyle Hashtags:

#flashesofdelight #classyandfashionable #wheretofindme #createcultivate #simplebeyond #thehappynow #darlingweekend #pursuewhatislovely #myunicornlife #Iamtheeverygirl #thesparklediaries #summerishere #summertime #summer #summer2021 #hellosummer #readyforsummer #summerfeelings #springfever #hurryupsummer

Summer Fashion Hashtags:
#whattoweartoday #outfitblogger #fashiondiaries #springlook #summerstyle #summertrends #summerwardrobe #summerfashion #summerfashion2021 #summerfashion21 #ss2021 #springsummer2021 #springsummer21 #summerwear #summerootd

General Summer Hashtags:

#summercolours #summercolors #summerday #summerweather #instasummer #ilovesummer #summerishere #sun #summervacation

General Fashion Hashtags:

#stylechallenge #staystylish #bestylish #everydaystyle #stylestatement #styleforwomen #womenwithstyle #styleadvice #styletips #wearable #stylishgirl #outfitstyle #styleinspiration #fashioninspiration #outfitoftheday #outfitpost #lookoftheday #fashionlover #fashionable #fashiondesigner #fashionblog #fashiondesign #fashiondiaries #fashiondaily #fashionstyle #styleoftheday #fashiongram #fashiongirl #fashiondiaries #shoequeen #realoutfitgram #fashionista #styleoftheday #fashionstyle #stylegram #todaysdetails #detailsoftheday #todaywearing #styleinfluencer #personalstyle #currentlywearing #Fblogger #WIDN

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Desktop Calendar

We hope this gets your creative juices flowing! Our goal with the Blog Prep Kit is to give you encouragement and support to tackle your content, so comment below if there are things you’d like to see more/less of next month. We want to hear how you’ll make these ideas come to life, so be sure to share with us (comment below!) what your blogging plans for July are. Happy creating, babes!