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What does it take to build an online brand that makes a positive impact on people’s lives? First, you’ll want to learn everything you can about the state of the industry. More and more, brands are choosing to work with only a few select influencers that really mesh with their aesthetic – so how can…

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No matter what your opinion on pumpkin spice is, Fall is nearly here! You know that great content is the backbone of your blog, but let’s pause for a second. Content can be overwhelming and even disappointing sometimes. Remembering to look ahead 4 or 6 weeks and set aside time to make content is hard…

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Understanding the complete process is imperative to a successful outcome. (This is true for pretty much anything!) Today, we are sharing with you our Influencer Marketing Best Practices, based on our brand guide for SC’s Brand Portal. The original guide aids brands in the influencer marketing process. We have rewritten the content for our SC…

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Who struggles with finding the right SEO tools to use on your blog? Lucky for you, SEO expert, Cinthia Pacheco, is back on the SC blog today to break down what tools (as in WordPress plugins!) can help brush up your site’s SEO and also HOW to use them correctly. Search Engine Optimization can feel like…

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On this post, we chatted about the importance of deciding if your blog is a hobby or if you want it to generate income. It’s 100% up to you, but if you’ve decided that you want your blog to make you money, then you are now a businesswoman and an entrepreneur. So now we’re going…

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Style Collective is an online community that provides education, tools, resources and community support for female fashion & lifestyle influencers to connect, grow their following and reach long term goals. We are all about empowering women who want to use style to do what they love. But there is something important that you need to decide about…

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video credit: Jasmin Elaine photo credit: Sara Coffin event planners: Lion House The weekend of April 14th and 15th marked the inaugural Style Collective Conference! Our #SCSisters left Raleigh, NC feeling inspired, empowered, and confident. The two-day conference was packed with meaningful networking, inspiring talks, and educational workshops, all revolving around one theme: empowerment with…

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Influencers have seemingly flooded the marketing scene in recent years, with companies seeking out coverage on influencers’ blogs, social media outlets, and more. But, what is the future of influencer marketing? This is a question on a lot of marketers’ and influencers’ minds. Experts have touted 2018 as the year of the mid-tier or micro…