We love our community, so each month, we’re bring you an interview to shine a light on some of our incredible, inspiring SC Sisters. November’s feature is fashion and lifestyle blogger Lisa Morris, aka Occasionally Luxe!

Tell us a bit about yourself!

I’m Lisa, a fashion and lifestyle blogger based out of the Washington DC metro area. I majored in Fashion Merchandising in college, and have always been drawn to fashion and beauty. On the flip side, I’m highly athletic and have played soccer competitively my whole life, including in college — and proudly continue to do so to this day. I consider myself sporty and stylish. My personal style leans more towards classics and basics but amped up with luxe embellishments i.e., designer bags, shoes, and jewelry!

What inspired you to start blogging?

I decided to start this blog as a creative outlet for myself; professionally, I still work a full time job in a typical office environment, which doesn’t provide an avenue to express my creativity or pursue my passions directly. I was excited to create a space to share my interests and lifestyle, in hopes to connect with others, and inspire each other to actively celebrate all the luxe in life!

What motivates you?

I would say creative collaboration. I really enjoy bringing people together and working as a team. As I mentioned, I am a lifelong soccer player, so I’ve always had a team mentality, and even though my blog is my own endeavor, I love partnering with other bloggers to help create, motivate, and support each other. I often host events that bring a lot of creatives together and highlight everyone’s talent. For partnership opportunities, I love bringing my fellow bloggers into the mix with me. I think everything is better with friends, so I try to include others as often as I can. It’s also just a win-win; while I get to share fun opportunities with my friends and spend time with fellow creatives, it also allows me to provide a greater range of social media coverage and creative content for my clients, campaigns, and partnerships.

How do you stay true to yourself in the online space?

I’d like to think my style and brand are pretty consistent and identifiable. I know what I like and what I don’t like, what I’m interested in pursuing and what I’m not. I think that having this understanding is important when navigating social media because you can easily get caught up in what everyone else is doing. It’s important to know what products/brands/opportunities resonate with you and your audience, and what isn’t the right fit. I’ve turned down plenty of opportunities that just don’t make sense for me or wouldn’t be something that authentically fits with me. At the end of the day, I want what I put out online to be a good representation of my brand and myself.

Is your blog a hobby, a business, or somewhere in between? 

It’s somewhere in between. Ideally I’d love for it to become a full fledged business for me! It’s definitely more than a hobby though. I have, and continue to, invest a lot of time, energy, and resources into building my brand, and I’m hoping it will all pay off soon!

What are your dreams/goals for the future of your blog?

I would love for my blog/brand to grow into something that allows me to do it as my full time job. I’d love the creative freedom and lifestyle it would provide, and hopefully more opportunities to expand my brand, but quite simply just the opportunity to thrive, live my best life, and work for myself.

What is your favorite thing about blogging?

Definitely the community and friendships I’ve formed from becoming a blogger. You’d think it would be very intimidating and hard to find support, but the blogger community, especially within Style Collective, is the absolute best. There is so much encouragement, motivation, positivity and help in this group; you definitely feel that people are in your corner and supporting you.

What are your tips/words of advice for women who want to start blogging/break into the influencer space?

I get this question a lot. I wish I had a better answer, but there really is no exact roadmap or quick and easy way to do it. The straight answer is, honestly, you just have to DO IT. Get that website, make that IG/TikTok account, decide what you want to share and then just jump in and go for it. You’ll learn along the way what works for you and what doesn’t, and as you build your audience, you’ll see what they respond to most, and what may fall short. Find the path/the content/the niche that works best for you and keep at it. It’s a lot of work but it’s also a lot of fun!

Where can we find you?

I’m “Occasionally Luxe” everywhere!

Blog: www.occasionallyluxe.com

IG: https://www.instagram.com/occasionallyluxe/

TikTok: https://www.tiktok.com/@occasionallyluxe?

Pinterest: https://www.pinterest.com/occasionallyluxe

Lines/Launches: www.occasionallyluxejewelry.com

Real Estate: https://bit.ly/30A-OL and https://www.instagram.com/30a.occasionallyluxe/

“Find the path/the content/the niche that works best for you and keep at it.”

What do you love about SC?

The sisterhood! I found this community when I was first starting out and I don’t think my journey would have been as positive without Style Collective. I was so happy I got to attend the SC Conference last year before the pandemic officially set in, and it was so much fun. Meeting SC sisters in real life and enjoying their company, and learning and growing together was, and still is, a definite highlight for me. The resources, the positivity, the encouragement, and inclusiveness from SC are unmatched and invaluable!