Are you a bossbabe who’s built your own small business from the ground up? Do you have your own fashion line, own an online boutique, sell handmade jewelry — or own any sort of independent retail business at all? Good marketing is important for small, independent retailers. But what’s the best way to market your…
What does it take to build an online brand that makes a positive impact on people’s lives? In this lesson, we’ll dig deep to help you craft a mission statement that will empower you and your followers and differentiate you from everyone else in the saturated world of influencer marketing. What you will learn: The…
While social media influencing is a relatively new industry, it can be a challenge to come up with create new content ideas. Sure, a bombshell bikini pic at the beach is a timeless classic, but people expect a little more diversity on their favorite influencer’s feed. If you’ve run out of fresh content ideas and…
Being a social media influencer involves a certain level of creativity in engaging with your audience. Travelling the world, hitting up the beach, and staging high-end photo shoots are all excellent ways to provide stimulating content that captures your followers’ attention. But now that COVID-19 has shut down travelling, closed most of the public, and…
In order to make money online as a social media influencer, you have to connect to your audience. Getting to know them, what they like, and what they want is what helps you grow your following and attract paid partnerships with brands. The more you connect with and engage your audience, the more people will…
Look, writing introductions is hard. In fact, sometimes it’s the worst. Sometimes, just starting the damn thing will nearly kill your soul. OK, I’m exaggerating a bit, but when it comes to introductions, the struggle is real. If you don’t nail the introduction, you’ve failed the reader. They won’t keep reading, period. No matter how…
What does it take to build an online brand that makes a positive impact on people’s lives? After establishing your brand, it’s time to define your values and develop your leadership skills as an influencer. In this video, you’ll learn what makes up an impactful brand, how you can lead others through a shared purpose,…
What does it take to build an online brand that makes a positive impact on people’s lives? First, you’ll want to learn everything you can about the state of the industry. More and more, brands are choosing to work with only a few select influencers that really mesh with their aesthetic – so how can…
We love introducing our community to women with big dreams who serve with both purpose and passion. Today on Style Collective, we’re chatting with Victoria Paniouchkine of The Mr. & Ms. Collection about what makes her hustle, the important components of working with brands to build a successful influencer/brand relationship, and the one thing that…
More and more brands are investing in partnerships with bloggers. Studies show that almost “60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next year.” As an influencer, this is great news as we all want to be part of…
A lot has changed the last couple months. As some of you may know, I moved to Brooklyn, started a Youtube Channel, and embarked on a rebrand – the most significant change of all. I felt most sure of myself when I returned home from studying abroad in London. I learned more about myself in…
Not everything you see on the Internet is real, so don’t fall into the trap of perpetuating a disingenuous life, personality, or lifestyle just for the sake of maintaining an image. Today on SC, we’re pulling back the curtain and talking about getting REAL. Many, many bloggers and Instagrammers have found success by having (or at least…
Hello to all my StyleCollective Sisters! I’m so glad I get to take the time to chat with you today about something that’s been on my mind and in my heart for a while. This is something that has really helped me grow my blog, even just within the last few months. Is it…
Follow/unfollow is a term for a growth strategy used on social media, but most notably Instagram. The idea is if you follow an account on Instagram, they will follow you back. Upon their return follow, you then unfollow them. In a vacuum, this seems like a logical way to bolster your following. With bots and…
Add an H to “nice” and you have NICHE. If only identifying your blogging niche was that easy! It takes time to really identify your niche audience and connect with them to a point where you feel comfortable enough to put all of your flaws on the table. So why do you need a niche…
Every month, we like to bring you something new to look forward to as an SC Sister. Last month we introduced the SC Sister Map for planning coffee dates to teaming up for sponsored collabs with other bloggers who live near you. We believe that working together creates more opportunity than trying to go at…
My name is Caroline Hughes, and I am the creator behind the fashion and lifestyle blog Happily Bleu. I am so thrilled to have the honor of contributing to the Style Collective blog today! I first began blogging when I was sixteen on a sad little layout, a part of Blogger. I could look back on…
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Style Collective
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