In the last couple of years, TikTok has blown up into one of the most popular social media platforms online. Right now, TikTok is the number 1 app in the download charts for Android and iOS in over 30 countries. TikTok’s rapidly rising popularity amongst young people has led many influencers to consider using it…
At Style Collective, we stand with our Black sisters and brothers now and always. We see you, we hear you, we value you, and we stand with you. We want to support our SCSisters and the communities they belong to. We want to bring change! As content creators, we all can use the power of…
While social media influencing is a relatively new industry, it can be a challenge to come up with create new content ideas. Sure, a bombshell bikini pic at the beach is a timeless classic, but people expect a little more diversity on their favorite influencer’s feed. If you’ve run out of fresh content ideas and…
In order to make money online as a social media influencer, you have to connect to your audience. Getting to know them, what they like, and what they want is what helps you grow your following and attract paid partnerships with brands. The more you connect with and engage your audience, the more people will…
You already know the importance of SEO to great content. But how do you know what’s actually working, and what’s a bunch of BS? When you sit down to write, do you spend time researching keywords and topics first? Or, like many bloggers, do you sit down with a big idea and just start writing,…
Since starting Style Collective, I have been asked to share my knowledge about influencer marketing with several fortune 500 companies. Recently, I presented a keynote to hotel marketing executives called Mastering Influencer Marketing at Your Property. I took the audience of 350+ attendees through everything they needed to know about working with influencers — from…
We’ve all been there — staring at a blog post, struggling to think of the perfect title. Don’t worry, girl; we’ve got you! You want a title that captures people’s interest and tempts them to click. Your title is the cherry on top of your blog post sundae, so don’t be afraid to put some…
Jaime Cohen, a Founding Member of Style Collective and the brand strategist behind The Right Words, shares her strategies for leveraging LinkedIn to grow your authentic community. Plus, why NOW is the best time to start sharing your story and building your audience on LinkedIn, before the platform is saturated. What you’ll become an expert…
PR expert Amanda Berlin takes you through the best tactics you can use to help you achieve your specific visibility goals. Do you have one of these three visibility goals – and do you know the best way to achieve it? Plus, Amanda talks the importance of knowing where your audience is, the pros and…
Last week, we hosted a Facebook Live interview with an industry expert to help you build your business with laser focus. Rachel Walker, the style blogger behind the Rachel Review, shares her five top tips to help you grow your YouTube channel. Plus, Rachel has some practical advice for filming, music, and editing to help make…
We know that putting together a blog post is an epic accomplishment! So why not reap the rewards of your hard work by setting up a system that gets you a return on your effort, even after you hit “post”? Social Media websites can drive insanely great traffic to your blog if you have a…
Who struggles with finding the right SEO tools to use on your blog? Lucky for you, SEO expert, Cinthia Pacheco, is back on the SC blog today to break down what tools (as in WordPress plugins!) can help brush up your site’s SEO and also HOW to use them correctly. Search Engine Optimization can feel like…
Recently, I was asked to provide my game-changing tips for growing an organic following and increasing your engagement for the Blog-Doo Secret Tips Ebook by Lauryn from The Skinny Confidential and Erica from Fashion Lush (see below for Chapter 7!). But first, what is Style Collective? SC is the largest international network for community &…
Let’s do a little Spring Cleaning! (Wait – what? What does that have to do with growing as an influencer? Maybe I clicked on the wrong post…) Nope, you’re in the right place, SC sister. There are SO many things to get involved with as a blogger, like dozens of outlets in social media or…
Performing great keyword research goes hand-in-hand with creating great content for your blog. Without a strong keyword research strategy, the best content in the world will probably not rank. If you don’t know what keyword you are targeting, then Google probably can’t tell either! Google will ignore your content, and instead show a page that…
This is your first bit of pitch prep from PR expert, Amanda Berlin. To start, use this media list template (be sure to save this to your GoogleDrive so you can edit it) to start collecting the names of outlets (jargon alert: outlets is the industry term for any print publication, podcast, television or radio…
Raise your hand if you have ever been perplexed by WTF Instagram is doing. Uh huh, us too. We could tell you that you just need to post good content (what does that even mean?!), use the “right” hashtags (#SOS), and engage with your audience (howwwww?)… but it is not that simple. All of those…
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