Since starting Style Collective, I have been asked to share my knowledge about influencer marketing with several fortune 500 companies. Recently, I presented a keynote to hotel marketing executives called Mastering Influencer Marketing at Your Property. I took the audience of 350+ attendees through everything they needed to know about working with influencers — from…
Whether you’re on your first brand collaboration, or your twentieth, there’s one thing that doesn’t change, and that’s your process. Everyone’s creative process is different, but for every successful influencer, staying organized is key! Project management skills are a must-have when it comes to successful brand partnerships. So what are the Dos and Don’ts of…
Do you scratch your head when a brand asks you for your rate to run your images in collateral such as ads, print advertising, or email campaigns? Don’t worry, Sisters, we’ve got you covered! In today’s post, we are demystifying the question: what do I charge for image licensing? Resources: Getty Image Licensing Calculator Instagram…
Jaime Cohen, a Founding Member of Style Collective and the brand strategist behind The Right Words, shares her strategies for leveraging LinkedIn to grow your authentic community. Plus, why NOW is the best time to start sharing your story and building your audience on LinkedIn, before the platform is saturated. What you’ll become an expert…
PR expert Amanda Berlin takes you through the best tactics you can use to help you achieve your specific visibility goals. Do you have one of these three visibility goals – and do you know the best way to achieve it? Plus, Amanda talks the importance of knowing where your audience is, the pros and…
Sometimes, who does and doesn’t get accepted to RewardStyle can seem pretty random. More than a few bossbabes have been expressing some frustration with getting accepted over on the SC Sister Facebook group. (Not a member yet? Go join!) Luckily, our awesome SC community flooded the comments with all their best tips and tricks for…
As an influencer and blogger, one of the best ways to monetize your work is through brand partnerships. However, it can be incredibly time consuming and confusing to figure out how to find brand contacts, what to include in your pitch, and how much to charge for client work. Luckily, we have taken Annie’s expertise combined…
It’s truly the most wonderful time of the year! The holidays are around the corner and now is the perfect time to start pitching brands your ideas for collaborations, including giveaway partnerships. In addition to attaching your media kit to your pitch, you’ll also want to include a case study to show off all your…
The biggest shopping holidays of the year are around the corner and there has been a lot of chatter in our members-only Facebook group about planning holiday content and collaborations. We wanted to bring you a bonus article (in addition to the monthly blog prep kits) to help you jumpstart your holiday content (and income!)…
Understanding the complete process is imperative to a successful outcome. (This is true for pretty much anything!) Today, we are sharing with you our Influencer Marketing Best Practices, based on our brand guide for SC’s Brand Portal. The original guide aids brands in the influencer marketing process. We have rewritten the content for our SC…
On this post, we chatted about the importance of deciding if your blog is a hobby or if you want it to generate income. It’s 100% up to you, but if you’ve decided that you want your blog to make you money, then you are now a businesswoman and an entrepreneur. So now we’re going…
Style Collective is an online community that provides education, tools, resources and community support for female fashion & lifestyle influencers to connect, grow their following and reach long term goals. We are all about empowering women who want to use style to do what they love. But there is something important that you need to decide about…
Influencers have seemingly flooded the marketing scene in recent years, with companies seeking out coverage on influencers’ blogs, social media outlets, and more. But, what is the future of influencer marketing? This is a question on a lot of marketers’ and influencers’ minds. Experts have touted 2018 as the year of the mid-tier or micro…
Alright, ladies, let’s get serious for a few minutes here. This week, we will be exploring the topic of follow through. The concept is simple enough – yet, why don’t we always do it? We all have reasons (maybe life gets in the way) for not following through, but this inaction could be slowly chipping…
Style Collective is more than just a blogging community. We are sisters who support one another through thick and thin. SC Sisters inspire each other, lend a helping hand, and remind each other that when the going gets tough, the tough get going! During our 300+ person Instagram Live about our new e-course, How to…
Style Collective’s very own Annie Spano recently hosted a virtual mentorship panel featuring four fabulous boss babes: Ashley of Two Peas in a Prada, Lizzie of Lizzie in Lace, Dede of Dress Up Buttercup, and Maria of Savvynista. These amazing women have been living the influencer life for years, and they’ve picked up some helpful…
Style Collective is more than just a blogging community. We are sisters who support one another through thick and thin. SC Sisters inspire each other, lend a helping hand, and remind each other that when the going gets tough, the tough get going! We’re really excited to introduce you to Lauren, a #bossbabe SC Sister.…
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Annie
Style Collective