Countdown to #SCCon19:


Join us at the Style Collective Conference, where you’ll have access to an impactful two-day program full of hands-on workshops, insightful panels, bossbabe networking, delicious food, dancing, photo ops, and lots more!

The Style Collective Conference will be the perfect balance of learning, networking, and most importantly, doing! How many times have you attended a conference and left with a huge to-do list, but no time to actually do #allthethings? You’ll walk away from the SC Conference with new besties, a clear purpose, newfound skills to connect with others through audio and video, a distinct vision for your voice, brand, and what truly attracts readers and brands, your entire year of content planned out…and the list goes on! We want you to be inspired, but more importantly, we want you to collaborate, learn, practice new skills, and leave feeling accomplished. Girlbosses know: ideas are cheap, but execution is everything. This is your chance to show up and stand out from the influencer crowd!

The SC Conference is for every bossbabe who is self-motivated, disciplined, and ready to make her dreams a reality! You’ll meet like-minded women, put pen to paper, and walk away feeling accomplished, rather than overwhelmed. If getting $h!t done is your M.O., then you’re our girl!



  • Admission to two full conference days, April 14 & 15 in Raleigh, NC.
  • Access to insightful brand and influencer panels, hands-on workshops, and bossbabe networking.
  • Lunch provided both days.
  • Coffee and snacks throughout both days!
  • Workshop supplies, including cute notebook and pen keepsakes.
  • Tons of photo ops for the ‘gram.
  • Group photos during the day.
  • Curated swag bag filled with tons of goodies, including the signature scent from the conference.


  • Everything included in the classic package, PLUS:
  • Access to a VIP cocktail party with Annie Spano and select speakers on Saturday, April 14th from 8:00pm-10:00pm at the Cannon Room.
  • Dedicated VIP check-in line to skip the long wait!
  • Guaranteed VIP seating in the first few rows on both conference days.



7:00am-8:00am: Breakfast at the hotel with your fellow bossbabes!

8:00am-9:00am: Conference Check-in at Cannon Room

9:00am-9:30am: Opening Keynote with Style Collective Founder and CEO, Annie Spano

9:30am-10:00am: Speed Networking and Coffee Break!

Get to know your SC sisters and trade Instagram handles while fueling up with local coffee for Saturday’s amazing panels and workshops!

10:00am-11:00am: Influencer Panel, moderated by AdrinaRose.

Listen and learn while our panel of expert influencers share their tips and tricks for standing out from the influencer crowd.

11:00am-11:30am: Pics for the gram at the photo booth and group photos together! Also, grab some lunch for the workshop.

11:30am-2:00pm Lunch and Learn: Build Your Brand and Discover Your Authentic Leadership Workshop with Annie Spano

  • Explore the state of the influencer industry and identify your biggest opportunities for increasing profit
  • Dissect the formula for a successful brand and apply it your personal brand to attract your audience
  • Dig deep to discover your own ideology and value set to refine your brand
  • Share your deepest goals and purpose that inspires action, from follower growth to increased revenue
  • Inspire your followers through your unique vision and garner attention from consumers and brands
  • Build your empire through a deeper purpose, authentic voice, and proactive long-term planning

2:15pm-4:00pm: 2018 Content Planning and Writing Emotional Headlines That Convert Workshop with Jessie Undorfer

  • Determine your focus, get serious about your business, and set the RIGHT priorities
  • Formulate the most effective plan that will lead you to your ultimate goals
  • Dissect your analytics and utilize them towards growth in the coming year
  • Identify your niche audience, how to reach them, and expand your influence through  research-backed marketing techniques & tools
  • Plan relevant, eye-catching, and revenue generating content for the next 6 months using practices from bossbabes and media agencies

4:15pm-4:30pm: Closing Remarks

4:30pm-5:30pm: VIP Pre-Party

Styling by DesignerShare, hair and makeup touch-ups, champagne, and more!

6:00pm: Dinner on the Town

Rendezvous with your SC sisters and head out for a bite of dinner and a taste of the Raleigh nightlife!

8:00pm-10:00pm: VIP Cocktail Party

Network and celebrate with Annie Spano and select conference speakers at the Cannon Room. There will also be a Kendra Scott pop-up color bar and 20% of proceeds will be donated to the foundation for women’s cancer.


7:00am-9:00am: Breakfast at hotel and checkout.

Don’t worry – you can store your luggage at the Cannon Room.

9:00am-9:10am: Conference Check-in at Cannon Room

9:15am-9:30am: Opening Remarks by Style Collective Founder and CEO, Annie Spano

9:30am-10:30am: Brand Panel, moderated by AdrinaRose.

Get tips and insight on working with brands right from the source – a panel of expert brands who regularly work with influencers just like you!

10:30am-12:00pm: Media Exposure, Brand Deals, and Leveling-Up Workshop with Amanda Berlin and Annie Spano

  • Set your goals so that you get what you want out of publicity and working with brands
  • Learn how to find the right places to go and people to talk to for media placement or brand deals
  • What to say to create authentic connections with media and brand contacts in order to increase your visibility, build your reputation, and monetize your passion
  • Leverage your publicity opportunities to improve your credibility, your pitches, and 10x your brand deals
  • Wrap your head around visibility and cultivate your pitching mindset to become the bossbabe you were meant to be!

12:00pm-12:30pm: Grab some lunch!

12:30pm-2:15pm: Ready to Launch: Podcasting and Making it to the Top 10 Workshop with Courtney Bentley and Annie Spano

  • Learn why you should start a podcast to share your vision with millions of people around the world
  • Find out what chart-topping podcasts have in common
  • How guests amplify your mission and how you can collaborate with others through a shared purpose
  • How to hustle your way to the Top 10

2:30pm-4:15pm: Surprise Send-Off Activity

4:15pm-4:30pm: Back to the Cannon Room for final goodbyes.

Annie delivers some inspiring words to carry with you on the journey home, where you can finally put your new knowledge and skills into action!


Annie Spano

Keynote Speaker &
Workshop Teacher

Annie is the Founder of Style Collective and the Becoming Fearless podcast. Style Collective is a platform for female influencers to connect, grow, and learn how to be successful bloggers and entrepreneurs. The Becoming Fearless podcast is about finding your authentic self and living your values to become the person that you were meant to be. Annie connects women from all over the world through community and empowers them to do what they love through leadership and influencer education.

Jessie Undorfer

Workshop Teacher

Jessie is a certified 10-year teaching veteran with a master’s in Education and director of Membership & Education for Style Collective. With a specialty in Exceptional Student Education, she understands the need for varied educational experiences for everyone. Through her curriculum development for Style Collective e-courses, the educational library, blog posts and resources, she helps teach women how to harness success in the influencer industry. She also writes for her personal blog, The Miami Rose.

Courtney Bentley

Workshop Teacher

Courtney’s talks, workshops and interactive trainings have inspired women’s organizations, conference attendees, yoga and fitness studio personnel and clientele, and business audiences to be bold and take action to live their best life. A recovered self-hater, Courtney ultimately learned to love herself through movement. Her platform and top-ranked podcast, Fit, Fierce and Fabulous, have inspired thousands of women to practice self-love while reaching for and achieving big goals.

Amanda Berlin

Workshop Teacher

After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs write their web content, tell their brand story, and spread their message in the media. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and from WNYW Fox 5 to She’s the creator of The PITCH School: Member Academy, which offers tools and strategy you need to go from hidden gem to recognized, trusted expert.


Panel Moderator

AdrinaRose is a trained broadcast journalist and entertainment writer with an eye for style, who understands brand marketing goals, and how to leverage the power of video and social media to amplify messaging and activate audiences. In addition to running AdrinaRose Media, Adrina has been a reporter, host, and producer for multiple outlets. In 2014, Adrina was the fashion correspondent for the Critics’ Choice Movie Awards on behalf of KTLA 5 appearing on their Emmy award-winning morning news.

Adrina built up her professional skills at places like CBS’s Entertainment Tonight, ABC 7’s On The Red Carpet, KTLA 5, Icon House, Cornwell Casting, Unleash’d Magazine, Bask Magazine, and the Ryan Seacrest Foundation. She has interviewed countless celebrities, socialites, and business entrepreneurs and has made her mark as an inquisitive reporter and storyteller willing to ask the bold questions her audience actually wants to hear.

Courtney Inkpen

Influencer Panelist

From Charlotte, NC, Courtney has been blogging for over 4 years at The Danity Darling and has just recently taken her blog full time! What started out as a fun hobby after having her daughter Ryleigh, quickly expanded to be her career. Courtney loves inspiring those who are looking for cute and affordable pieces to add to their everyday wardrobe. She loves being able to explore new places and become more knowledgeable about the area and share those experiences with her audience. Courtney’s purpose is to educate and inspire her followers and readers, and couldn’t be more honored and blessed to have formed a community that is both a safe and positive place for everyone!

Holly Boyd

Influencer Panelist

Holly Boyd is the owner, creator and face behind Make Today a Hollyday, a fashion, beauty and lifestyle blog based in Raleigh, NC where she lives with her husband and soon to be son.  Make Today a Hollyday is a place to express her personal style in fashion, beauty, and travel.  While fashion is the primary focus of Holly’s blog, beauty tips and tricks have her heart as she was a freelance makeup artist by trade who loves to share her current favorite products as well as tips and tricks. Holly strives to share positive and real-life imagery that inspires others to take chances and be the best version of themselves while taking fashion risks.


Influencer Panelist

Keke is a blogger, style enthusiast, wife and mother of four who’s used her love for fashion to discover her passion, which is to inspire and empower women to rediscover themselves and unleash their gifts in order to live a meaningful and prosperous life. In her pursuit for purpose, a fashion-forward blog and clothing brand were born.

Keke created StyleSelfie as a platform to launch clothing lines and collections in partnership with other influencers and creatives. Her intent is to grow the impact of micro-influencers globally through brand collaborations, content creation, and unique event experiences. Her goal is to establish StyleSelfie as the number one platform for creatives to bring their designs to the global marketplace.

Having traveled the world to almost 30 countries, and connecting with women from different cultures, she has learned that it is possible to create the life you never imagined possible. Her motto “You can reimagine yourself, You can reimagine your life, You just have to give yourself permission.” is what drives her to live an impactful life. Since starting her platform in late 2016, Keke has generated a social media followership exceeding 100,000 followers including Instagram and engages numerous women across 4 continents.

Sarah Perkins

Brand Panelist

Sarah Perkins is the CEO and co-founder of DesignerShare, the first truly peer-to-peer marketplace for women to rent their designer clothing and accessories to one another. She has a marketing degree from Santa Clara University and a masters in journalism from DePaul University, leading her to become a lifestyle journalist and editor before taking the entrepreneurial plunge. Sarah has loved fashion her whole life—she has visions of outfits based on mood and vividly dreams in color.

Jordan Blackwood

Brand Panelist

I am the Community Relations and Events Manager at the Kendra Scott store in Durham, North Carolina. I was born and raised in Chapel Hill, NC and earned a B.S. in Hospitality Management and Business Administration at East Carolina University. After graduation, I went into retail and managed a Lilly Pulitzer Signature Store before joining the Kendra Scott team. While keeping Kendra Scott’s core pillars (Family, Fashion, and Philanthropy) top of mind in everything I do, I am able to bring awareness to not only our amazing brand but some amazing causes and organizations in our community. In 2017, I have had the opportunity to help local families, schools, hospitals, and non-profits raise over $26,000 through our Kendra Gives Back events! I find this job not only enjoyable, but extremely rewarding.

Angel Bailey

Brand Panelist

Born from a desire to be mindfully creative, innovative and purpose-driven. Angel is a highly conceptual, award-winning creative director specializing in visual storytelling, creative strategy and the implementation of integrated advertising campaigns. Angel is the Founder and Executive Director of Beam Collective, an integrated marketing agency connecting brands with people and purpose. Angel is an architect of the creative vision, passport stamp collector, avid dreamer, and wellness advocate.

Sarah-Butler McKinney

Brand Panelist

Sarah-Butler McKinney is the Community Relations and Event Manager for the Kendra Scott store located in Raleigh, NC. Originally from Charleston, SC, she attended Clemson University where she earned her B.A. in Communication Studies. Upon graduation, she worked in the advertising industry, which is where she found her passion in event planning that ultimately led to her role at Kendra Scott. While working for Kendra Scott, she has worked closely with influencers, philanthropic organizations, corporations, social groups and community members to enrich the Kendra Scott brand in the Raleigh market. In 2017, Sarah-Butler led the Raleigh store to give back $29,451 to local and national organizations through the Kendra Gives Back program. Her favorite part of her role is working for a brand that celebrates a close-knit community, a giving heart and a colorful confidence.



The Cannon Room occupies the top floor of the Capital Club building, a fully renovated 1930s high-rise in the heart of Raleigh’s downtown. With panoramic views, lofty ceilings, elegant chandeliers, and beautiful ballroom-style details, the Cannon Room is the perfect backdrop for plenty of ‘gram-worthy shots! Arrive early on Friday and spend some time exploring NC’s capital city with your bossbabe friends, both old and new! New to Raleigh? Check out our Raleigh guide and checklist to get the most out of your visit!

Raleigh, NC. The historic capital city of NC is just a short, convenient flight away from most major East Coast cities, which makes it a great place to gather! We’re hosting the Style Collective Conference during the most lovely time of year: springtime. Raleigh boasts springtime weather in the sunny 60s, with plenty of bloom-filled parks, gardens, and public streets to explore (and feature in your Instagram pics!). As one of the fastest growing cities in the US, Raleigh will serve as the perfect retreat for you to learn how to grow your blog, define your brand, perfect your niche, and turn your new skills and strategies into actionable plans.


What does my ticket get me?

What do you get with your ticket? Well, more than we could ever list, but here are the main points. You have admission to two full conference days (Sat and Sun, April 14th and 15th, from 9:00am-5:00pm) with access to hands-on workshops, insightful panels, and bossbabe networking. You won’t go hungry – lunch is provided both days, and you can have all the coffee and snacks you need to get through the conference. We provide all workshop supplies and worksheets, plus a cute SC notebook and pen keepsake. Ticket holders will also receive an amazing gift bag filled with tons of goodies, including the signature scent from the conference! Feeling extra? Our VIP ticket holders get front row seating for all speakers, panels, and workshops, and an invite to the VIP cocktail party on Saturday, April 14th, at the Cannon Room, with Annie and select speakers! Plus, tons of lovely photo ops for the ‘gram. Need we say more?

How is this different from other blogger conferences?

Each themed session will dive deep into the WHAT, WHY, and HOW, so you leave the conference feeling full of knowledge, not full of more questions. Following an inspiring opening keynote from Annie on Saturday morning, the conference will be filled with sessions on topics like branding, video content, and pitching, and will feature panels of expert influencers and brands with actionable advice you can implement right then and there. Each session will include participation in a small group workshop or assisted planning session, so you walk away from this experience with your to-do list full of check marks.

Do I need to have my ID for check in?

Yes, we will need a government issued form of ID to check you into the VIP party and/or the conference on Saturday morning.

I am interested in speaking. Who do I contact?

Email Annie at with your pitch.

The conference is a big investment for me. Is it really worth the price?

Absolutely! This isn’t the typical conference where you walk away with a big to-do list (and no time to do it!) or advice that doesn’t specifically pertain to you and your blog (aka “here is how I grew three years ago but everything is different now!”). Most one-day conferences are $399-$499, and two-day conferences, double that. Between your flight, hotel, food, and the conference ticket, you will spend less than you would going to NY for NYFW. Our conference will only happen once a year, so think of it as an investment in your personal development and your business.

Return Policy: Can I return my ticket?

Unfortunately, tickets are non-refundable. Ticket transfers, exchanges, or credits are unavailable, as well.

Can I upgrade my ticket?

Sadly, we can’t upgrade or downgrade tickets once they’ve been purchased.

What airport should I fly into?


What should I wear?

Cocktail attire for our Saturday night VIP party and fashionable business casual during the day. Bring a light jacket for nighttime, too!

Will I be fed or will I be hangry?

You will be fed! We will provide coffee, snacks, and lunch each day, Saturday and Sunday.

Where should I stay?

The AC Hotel in North Hills is a quick 7-mile ride to the conference hall! Includes free wifi, breakfast, fitness center, and access to Raleigh’s Midtown. Last day to book: 3/23/18