Pinterest is filled with amazing photos, useful tutorials, and basically everything else you could possibly need. Using Pinterest as both a consumer and content creator, I have learned a trick or two about what works when it comes to getting your content seen and clicked through. I’ll share with you exactly how I make pinnable images to go with my blog posts, and also what images don’t work.
First things first: if you were scrolling through Pinterest, what would you pin? Think of pictures you would click on and pictures you would save. Sure, if a pin is super useful and exactly what you were looking for, you might be inclined to pin it even if it isn’t so pretty. BUT, we want to focus on catching people’s eyes!
Now, you might be asking, “How do I put text on my photos?!” PicMonkey, my friend, PicMonkey. There are many different free websites out there that allow you to add text to photos, but I’ve found PicMonkey to be the most user friendly. You can even use your own fonts! I love to download free fonts from sites like dafont.com or 1001fonts.com and find ones that work well together.
Below are two examples of pins. Which is more appealing to you?
The pin on the left doesn’t catch your attention as much as the one on the right. There is also a lot of empty space at the top of the photo. The two different fonts clash and are hard to read. The text isn’t accentuating the photo; rather, it’s just there. Sweet Teal, the name of the blog, is just there, as well. Just because you write the blog name, doesn’t mean people will know it’s a blog or know where to go to find the blog if the link on Pinterest is broken.
The photo on the right catches your eye. You can clearly read what the pin is about, and the fonts work well together. The blog’s domain is included on the photo, not just the name. It is also small enough not to distract from the title of the post. This pin did not take me two seconds to make. It took me a few tries, a lot of different fonts, and some moving around to get it to look like this. My top tips are to spend more than five minutes making the pinnable image, and to create at least two different versions and choose your favorite.
Above is another example of bad and good pins.
On the left, the bright pink font doesn’t go well with the photo. You could get away with pink if you made it match the color of the dress. The dark grey box behind the text is too bold and takes away from the hat, which is what the blog post is about, and what you want people to be drawn to. Also, the domain at the bottom corner is distracting. Again, the fonts don’t work together.
On the right, the text is clean and straight to the point. It allows you to read exactly what the post will be about at a glance, with the “diy” and “sequin script hat” separate. The domain is in white, so the post title can have all the attention. This is the setup I use for almost all my DIY pins.
You also want to keep it consistent. Design your pinnable pictures to follow the same theme. For example, use the same fonts and make the font around the same size on each of your photos. Having a consistent theme in the pins you use to represent your blog posts will help Pinterest users recognize your pins and get excited when you post a new one. I learned this by paying attention to one of my favorite bloggers and her consistent blog post pins. When I come across a pin of hers, I automatically know it’s hers and quickly click through to the blog post it’s linked to.
Above is one more example of a pin that wouldn’t work as well as it could.
On the right is a pin of mine that has been repinned on over 12,000+ boards. The bright blue “diy” matches the blanket in the photo and stands out in a good way. Including “For Under $16!” draws even more attention. If your post is about saving money, show that! Whether it be a cheap DIY craft or how to style a $5 skirt to look like it’s $500, people will be intrigued. It’s also wise not to make your domain name bigger than your post’s title. Bulky black boxes aren’t as flattering to a picture as you think they may be at first. If you want to use one, make sure it’s not covering the actual product (in this case, the teepee). You could also bring the transparency down bit.
A few more boss babe tips:
- Become a contributor on group boards and pin your own photos to get them seen more. A few collaborative boards can be found here, here,and here.
- Don’t just pin your own photos; pin other things, too! People won’t want to follow you if all you pin is your own stuff. Pin other people’s stuff in between your own to mix it up.
- Include hashtags in the description of your pin.
- Make one board that solely has your own pins. I have a board called “From Sweet Teal,” and pin all my post’s images to that board first, then pin to other group boards. *Also, make that board your first one when someone clicks on your Pinterest profile. You can do this by clicking and holding down on a board, then dragging it.
I hope this post helped you learn what to do and what not to do to your photos in order to make them represent your blog posts as well as they can.
Think of it this way: your pins are ads for your blog, and they are part of the way you brand yourself.
You can view all my pins here and Style Collective’s very own Pinterest board here. Be sure to check out my blog, Sweet Teal, if you like easy DIY projects and styling ideas. All my more recent style posts include at least one DIY item, too!