Hey, SC Sisters! We’re so excited to see you in NY this September for #SCCon18 at NYFW. Whether this is your first time navigating NYFW or you’re a seasoned veteran, our event is perfect for any woman looking to level-up her NYFW experience. We have SO MANY amazing things planned for our event. If you can’t wait for the big day to arrive, keep reading for a little sneak peek of what to expect.

Expect amazing things at this year’s event! Take in some gorgeous Fifth Avenue views at Midtown Loft while you attend our incredible line-up of workshops and speakers (including Cara Alwill Leyba, best-selling author of Girl Code and Like She Owns the Place). Plus, mix and mingle with uplifting SC Sisters, experience gorgeous Instagram worthy backdrops, network with brand attendees, and learn exactly how to turn your passion into a paycheck.

Hour by Hour

Get ready to network with supportive and inspiring #bossbabes from all over the world! Classic and VIP ticket holders are welcome to bring a plus-one, but don’t be afraid to come alone. SC Sisters are some of the nicest girls you’ll ever meet. We’ve got your back! Chances are, you’ll go home with a few new friends.


Annie will kick off an inspiring day of workshops, panels, interviews, and giveaways with a few opening words to get you into the becoming fearless mindset. From there, Annie Spano and Amanda Berlin will teach you in-depth about finding the right connections to land media placements and/or brand deals. You’ll leave Amanda’s workshop with new knowledge and skills to grow your following and revenue, create authentic connections, increase your visibility, build your reputation, and monetize your passion. By leveraging your publicity opportunities well, you’ll have the potential to 10x your brand deals (think going from $1K deals to $10K deals!).


You’ll need to refuel after an exciting and motivating morning, so we’ll break for lunch (and IG pics!) around noon. Classic and VIP tickets holders will be treated to a delicious array of salads from SweetGreen, and all attendees will enjoy snacks by The Coconut Collaborative, Simply Protein, SMASHMALLOW, and Beanfields and drinks by Suja and Lifeway. Don’t forget about hair and makeup touchups from the BeGlammed team!


At 1:00pm, Annie and Amanda will be back with some live Q&A, starting with Mandara Ansari, the founder of Girl & The Bay, who will share some wisdom about leveraging publicity opportunities when collaborating with brands. Then we’ll hear from Nicolette Brycki, a blogger who turned her passion into becoming a paid spokesperson and host, brand ambassador, beauty and style expert, and on-camera talent. During our live hot seat coaching session, Nicolette will share her tips and tricks for becoming a spokesperson — whether you want to be on the front page of your favorite online publication, appear on TV, or be a guest on your dream podcast. Gain the confidence you need to show up as your authentic self, speak your truth, and share your purpose with the world.


Next, we’ll hear from a panel of influencers about their journeys — from finding their niches to discovering their dreams and goals as influencers and change-makers.


What’s a better way to close out the day than with a live podcast interview with Cara Alwill Leyba, best-selling author of Girl Code and Like She Owns the Place?


But wait! Before you head off to enjoy the rest of NYFW, there will be a huge giveaway for attendees, featuring hundreds of dollars worth of prizes! And you won’t want to miss Annie’s inspiring closing words.

If you have a VIP ticket, you’re in for even more inspiration and fun: an exclusive mentorship session with Annie and Amanda (complete with rosé), and an after party, including complimentary tickets to the official NYFW Gala with live music, sips, surprises, and a chance to be profiled on FWO.


Classic and VIP ticket holders will walk away from #SCCon18 at NYFW with an incredible swag bag valued at over $500! That’s right, girl! You might need an extra carry-on bag just to get this over-the-top gift bag home. We’re not forgetting Social Butterfly ticket holders, either. You’ll still take home a smaller gift bag with a few of our favorite swag items. And don’t forget that giveaway we talked about! You could win a little something extra from hundreds of dollars worth of prizes.

Don’t Be Hangry

Classic and VIP ticket holders will be treated to a delicious array of salads from SweetGreen, and all attendees will enjoy snacks by The Coconut Collaborative, Simply Protein, SMASHMALLOW, and Beanfields and drinks by Suja and Lifeway.

Instagram Ready

At SC, you know we’re all about women supporting women. Grab your gal pals, new or old, and snap some pics for the ‘gram at our photo booth. You’ll definitely want some Instagrammable memories of this amazing and inspiring day!

The FAQ on VIP

Thinking of going VIP, but not sure what you’ll get for the extra $$? How about front-row seating for our workshops and speakers, an exclusive VIP mentorship session with Annie and Amanda, and a complimentary ticket to the official NYFW Gala? #WorthIt!

For all the details about #SCCon18 at NYFW, head on over to the conference page and grab your ticket there! We can’t wait to see you IRL on Septh 7th in New York, boss babe!