Hello to all my StyleCollective Sisters! I’m so glad I get to take the time to chat with you today about something that’s been on my mind and in my heart for a while.
This is something that has really helped me grow my blog, even just within the last few months. Is it a secret formula? Kind of, but it’s not the same for everyone. It’s your “why” as a blogger.
Why You Need a “Why”
Your “why” is the reason you even started blogging in the first place. Your “why” is your primary purpose and main goal that you want to achieve with your blog and influence.
For some, this may be to help all women feel beautiful through simple makeup tutorials; for others, it could be to inspire wellness via simple and easy healthy recipes. Whatever it is, it’s the reason you blog, the reason you’re passionate about your work, and the reason you do what you do, even if you were never to get paid for it.
Your “why” is the core of who you are as a blogger, and if you don’t stick to it, you will be selling yourself short.
The truth is, if we aren’t doing this whole blogging thing out of a place of passion and for a deeper reason, then it’s easy to get burnt out and knocked down by comparing ourselves to others.
If you don’t stay true to your “why,” your following won’t be as dedicated, your content won’t feel as genuine or passionate, and you’ll find yourself facing burnout. The reason for this is that when you create content and engage with your following from the core of who you are and what you’re passionate about, it doesn’t feel like work.
When you stay true to your “why,” you will be more resilient when it comes to the comparison game. You won’t look at other bloggers and think you’re not as good as them, or believe you’re falling short. You won’t need to be concerned with the type of content everyone else is creating, and you won’t feel pressured to create content based off what you see other bloggers doing.
When you remain true to your “why,” you have a clear direction for the content you’re creating, because you have a guiding purpose.
Having a true and meaningful “why” can make you immune to the comparison game. Instead of looking at what others are doing better than you, you understand that what they’re creating isn’t better or worse, but just different than you, because their “why” is different than yours.
How to Find Your “Why”
So, all this might sound inspiring, and now you’re thinking that if you can just find your “why,” you’ve got the secret to being a successful blogger. And you’re right, but here’s the catch: finding your “why” is such an individual process that I can’t really tell you exactly how to do it.
I can tell you about my “why,” and share my story to give you an example and hopefully a little inspiration to guide you as you find yours.
Here’s my “why”: “I blog to inspire others to find self-love through being brave with their style.”
Now, let me give you some backstory. I first started blogging after I had my daughter, because I needed something that was just for me. As much as I loved her, I felt like I had lost my old self – who was stylish, put together, and a boss babe – in being a mother. Between messy buns, three-day-old t-shirts, and milk stains, I needed something that made me feel like myself again.
When I started, blogging was a hobby, but it was more than that. It was a reason for me to get all done up, to put myself together, and to focus on creating my own goals.
When I first started blogging, I didn’t even understand my “why.” I thought I was blogging for me. I started getting messages from followers telling me they admired how “brave” I was with my style.
One girl was inspired to wear patterns she never thought she could, and told me that just trying them made her feel confident. Another girl tried a color she never thought she could pull off, because she saw me wearing it, and sent me a message letting me know she felt beautiful in it. One woman posted a swimsuit photo on Instagram for the first time, because she saw mine in a StyleWatch Magazine feature, and had a similar suit, so believed if I could do it, she could do it.
Slowly, my “why” began to come together. Through my blog, I was inspiring women to find confidence and self-love by being brave and trying new things in their personal style choices.
That’s my “why.” I hope, through hearing my story, you’re beginning to get a clearer sense of what yours is. Before I wrap up, I want to leave you with a few tips that will help you stay true to your “why” as you grow your influence and build your blog.
TIP 1: Write down your “why” and keep it in a place that’s visible.
The best way to stick to your purpose is to keep it front-of-mind. I’ve found that mentally checking in with my “why” on a daily basis helps me stay centered in what my purpose is and ward off negative thoughts of comparison.
Reminding myself why I am here, doing what I’m doing, helps me stay focused and aligned with my passions.
TIP 2: Check every piece of content you create against your “why.”
From a quick tweet to a well-thought out blog post, everything you create should align with your “why.” More than that, it should accomplish that main goal or primary purpose in some way.
When you’re drafting the content, just give a thought to what you can say or do in your post to tie it back to your “why.” Maybe it’s an inspirational quote, or a moment of raw honesty, but find something genuine that speaks to your “why.”
TIP 3: Spend time engaging with the followers that respond to your “why.”
Now, I try to get back to any follower that messages me, but there’s something truly energizing about connecting with people who are responsive to your core purpose. When someone sends me a message saying that I’ve inspired them, it lights me up inside, because I’m getting feedback telling me I’ve achieved my purpose.
Connecting with followers who are directly inspired by your “why” is not only the way to build a genuine and engaged following, but you’ll find it can be amazingly encouraging for you, as well.
Where to Find Me
Cara Newhart is a Denver influencer and the founder of Never Skip Brunch, a life and style dossier. NSB launched in 2016 as a space for bold women looking to become fearless with their style. You’ll find style advice, lifestyle tips and tricks, beauty favorites, deals and giveaways, and more to help you explore new trends and define your personal style. When she’s not blogging, Cara is busy with influencer marketing consulting, or out on a fashion photography shoot. Some of her best skills include shopping and snacking. She excels at drinking mimosas and is always down for a coffee break. You can find her on Instagram as @neverskipbrunch or visit Never Skip Brunch!