SEO basics

Hey sisters! I wanted to share some helpful blog tips and SEO basics with you today that have helped me increase my traffic and rank better with Google search engines. Back in September, I was hired by an SEO company in Dallas to do their blog writing. Since working there, I’ve learned so much about search engine optimization, blog writing, and even marketing! Because I’m so fortunate to work for a company that’s training me to do the things I never knew how to, I want to share some of my knowledge with all of my Style Collective sisters!

We all know a little bit about SEO, such as using good keywords and such, but there’s so much more to it that I never knew and you probably don’t either! Follow along as I outline the top 4 SEO basics I’ve learned so far to help grow my readership!

Use Google Search Console

If you’ve used Google Analytics, then Search Console will be easy for you to use. While Analystics shows you demographics, traits of your visitors, their behaviors and so on, Search Console shows you how often robots have crawled your website and if they ran into any problems doing so. It can also show you what search terms people have used to get to your blog. One of the most valuable things I’ve found that it can do is show you what keywords have the most significance for your blog. Talk about helpful!

Below is Style Collective’s Search Console. There are a lot of branded searches, but you can see that we are slowly starting to rank with other keywords such as: comment pods and snap story. Blog posts on this website are part of our inbound strategy so that we rank in search results and more people can find us!

Google Search Console Style Collective

Download the Yoast SEO plugin

I love this plugin! It’s free and easy to use. It allows you to put in the unique verification code you get from Search Console so it can communicate what’s going on with your site and if you have any 404 errors right in your WordPress dashboard. If for whatever reason you do, Yoast shows you what pages aren’t working and you can fix them using a redirection tool (also a good plugin to download).Yoast can also tell you how easy it is to read your blog post!

Pay Attention to 404 Errors

404 errors are the “error” pages you come across when Google robots can’t access a certain page on your blog. There are a few reasons that this might happen but most commonly, it means that the url Google is trying to get to doesn’t exist anymore. When I moved my blog to a self-hosted WordPress blog, a lot of my former webpages no longer had the old url anymore. Google could no longer access those pages and put a 404 error code on them. These error codes can negatively effect your Google rankings! The easiest way to find out if you have any error codes is by using the Yoast SEO plugin.

Style Collective actually has a lot of 404 errors because we have a lot of members-only protected content.

Meta Tags are Important Too

Yoast does other cool things too! Have you ever heard of meta tags? I hadn’t either but they’re a pretty big deal! When you go to Google something and your results show up, it shows you the name of the page and the website but also gives you a description of the page underneath. If you want to get people to click on your blog post, you need a good meta description that describes what they’re clicking on as well as include a few keywords. At the bottom of every page or blog post, the Yoast plugin has something called a “snippet preview” where you can write your own meta description.

Hopefully this was helpful to some of you! Since getting rid of all of my 404 errors (I had over 80!) and implementing meta tags, I’ve seen my traffic rise and my blog get much more referral traffic from Google. Also make sure you check in every week to see the next series of the Style Collective SEO 101 Series with Ron!