As part of our monthly strategy series, we chatted about the importance of deciding if your blog is a hobby or if you want it to generate income. It’s 100% up to you, but if you’ve decided that you want your blog to make you money, then you are now a business woman and an entrepreneur. We’ve talked about how to become a full time fashion blogger, and yeah… while advertising, affiliate links and brand partnerships are one way to make money as a blogger, there are more fun and interesting ways that you can make money!
I am excited for you to meet two Style Collective members who are not only fashion bloggers, but are also business women who have used their love for fashion and social media to launch their own boutiques! If this is something that you also want to do, please reach out to either one of these ladies or comment below with your thoughts/questions.
Why did you start blogging?
How has blogging enhanced being a boutique owner?
How long have you been your own boss?
What advice do you have for other fashion bloggers who want their own independent career?
You were our very first member, did you know that? 🙂 What do you love about Style Collective?
Your favorite motivational quote?
Hi! I’m Mindy from Orange County, CA. My blog is called Threads n Breads – and it’s a lifestyle blog focused on food and fashion.
When did you start blogging?
I started blogging about 3 years ago as a creative outlet/hobby. It wasn’t until about a year and half ago did I really give it more focus and attention to grow it to something more than just an outlet for myself. I found Style Collective right in the perfect time when I was just trying to really grow my following and take my content to the next level.
Describe your style.
My style is mostly casual with a girly twist. I like to take must have basics and pair them with in the moment “it-girl” trends, topped with the perfect jewelry of course!
You recently launched The Songbird Collection… what inspired this idea?
I’ve always had this idea in the back of my head for years about launching my own brand or boutique. I got a big push from my sister-in-law who is my business partner and a beauty blogger. She and I started with this small idea and sooner than later we were applying for a business license, and the rest is history!
How did you launch this business? Were you nervous?
I was pretty nervous about launching, but also very excited. We first launched the business to friends and family and made improvements from there before launching to the public. We’re learning and continuing to make improvements to the business overall to continue to grow it, which is very exciting!
What marketing do you use to sell pieces from TSC?
Our marketing mix includes, organic social media mainly focusing on Facebook and Instagram, paid Facebook ads, Pinterest, email marketing and we even have an affiliate program!
Advice you have for other fashion bloggers looking to launch their own boutique or product line?
I would recommend bloggers who are interested in launching their own boutique or product line to just go for it! You never know what it will turn in to. The main thing is to set your budget for investment, goals and a timeline for yourself. Having these as a foundation will help you get to success.
Words to live by:
Just do it. You’ll never know until you try, so go for it!