We know that putting together a blog post is an epic accomplishment! So why not reap the rewards of your hard work by setting up a system that gets you a return on your effort, even after you hit “post”? Social Media websites can drive insanely great traffic to your blog if you have a good social media marketing strategy. Social media traffic is as important as organic traffic from search engines, and we can’t rely on Google alone. It means that we must diversify the way we get traffic.
Sharing your posts on social media gives you real time feedback of how followers are interacting with your content. Though the traffic quality of social media can’t be matched with that of organic traffic, it is still important. In this post, we have gathered over 100 ways you can promote your content after you post, including a checklist with the Top 38 Social Networks.
Let’s go over some of the major players here:
Top 10 Social Networks
Facebook has not only transformed the way people the world over connect, communicate and share ideas, pictures, videos and news, it’s made it possible for businesses to get their products across to a mass audience in a sensational win-win manner. With over a billion active users it’s the largest social networking website. Leverage your Facebook friends and share your blog posts regularly with your Facebook friends and fan base.
Google+ is Google’s answer to Facebook. Though they call it a social network I wouldn’t call it a social networking website. But that said, it is important to share your blog posts on Google+ since social signals are now used to rank web pages. And that’s not all! As you probably know Google now gives importance to authors (dubbed as AuthorRank). For that they use data from your Google+ profiles. It means that if you’re popular on Google+ then your blog posts are more likely to be on top.
Instagram is not only the hottest photo sharing website but it’s good to promote your brand as well. Sign up for an account, add your link in bio, post pictures & videos, and start following people. But make sure that you’re posting only relevant pictures and videos. Visit our entire Education Library of Instagram tips.
LinkedIn is web’s favorite professional networking website with over 100 million active users. LinkedIn’s traffic quality is better than that of Facebook and Twitter as it is mostly used by professionals who are looking for job or business opportunities.
Pinterest is the biggest thing that happened to social media after Twitter. According to a TechCrunch article Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. If your blog posts have quality images then you shouldn’t ignore Pinterest. Just pin those images to Pinterest under the right category and it can send quality traffic to you as Pinterest users are known to spend more money than Facebook or Twitter.
Reddit succeeded where Digg failed. It’s not the Facebook or a Twitter that killed Digg, Reddit killed Digg. If you write content that’s viral in nature then Reddit can send you instant massive traffic. Just make sure that you use social media timing signals to share the right content at the right time.
Tumblr is a micro-blogging platform by Yahoo where you can share anything (from anywhere!).
Twitter is the second most popular social network (microblogging platform, to be more specific). If our content is viral in nature then it can bring instant massive traffic to our blog/website in no time.
YouTube is the web’s largest and most favorite video sharing website. You can share your videos with over 800 million YouTube users a month. You can host your how-to videos on YouTube with a backlink to your website so that people would visit your website for additional insights whenever they watch your video.
…and those are just the top 11. Here we have compiled a checklist of the top 38 social networks to promote your blog posts on, including the ones listed above!
- download our checklist of the Top 38 Social Networks (score!!!!)
Best Blogger Outlets
ShopStyle or RewardStyle
If you monetize your blog through RewardStyle or ShopStyle, make sure to publish your content in their app (i.e. LIKEtoKNOW.it). This is another way for your to gain more exposure, get new followers, and increase your influence. Plus, post your content multiple times using different photos in these outlets!
Share your post with the SC Link Love group
The goal of the group is to give and receive blog comments. Rule of thumb: don’t drop a link without leaving comments on others links. Please don’t stand up your SC sisters! Here is how to participate in this group: 1. Share a link to your blog post. 2. Comment on the 5 links BELOW/AFTER your post on the group wall. 3. Please make sure comments are thoughtful and relevant.
Share your posts with your SC DM on Instagram
If you are in a message group with other influencers or bloggers on Instagram, share with one another! This isn’t a permanent solution, but it sure is great to make connections with others and build mutual relationships. You never know when you might have a question they can answer about blogging, or give you the email address for a contact at the brand you have been dying to work with. It’s a win-win.
Promote to magazines, online publications, TV, or podcasts
Want to be featured in ELLE, Cosmo, Style Me Pretty, The Glitter Guide, Local News, or promote your blog on a podcast? Learn how to leverage the media for exposure in our Media Exposure, Brand Deals, and Leveling Up Workshop!
Other Social Media
- Post on Quora in Relevant Subjects
- Appear on a Podcast
- Link from Your GitHub Profile
- Use Buffer to Share Multiple Times
- Do a “Share Exchange” on Instagram
- Encourage WhatsApp Sharing
- Create SlideShares of Your Content
- Host Periscope Sessions
- Create Infographics
- Add Sharing Buttons
- Ping People Mentioned in Your Content
- Join Twitter Chats
- Start a Twitter Chat
- Start a Podcast
- Use Edgar to Share Repeatedly
- Post in Yahoo Groups
- Post in Facebook Groups
- Post in Google Groups
- Post to Slack Teams
- Post in Niche Forums
- Post to reddit
- Host a reddit AMA
- Submit Your Content to Community Sites
Email + Newsletter
- Update Your Email Signature
- Add an Autoresponder with a Link to Your Site
- Direct, Targeted, Email Outreach
- Email Out New Posts
- Ask Your Current Readers to Forward
- Ask Your Readers What Else they Read
- Do a list swap with someone else’s list
- Alert Blogs / Publications
- Get Listed on Google News
- Use HARO to be featured in articles
On Your Site
- Use Snip.ly to Drive Traffic Back to You
- Interview Influencers on Your Site
- Publish Awards
- Run a Giveaway
On Other Sites
- Be Interviewed
- Comment on Relevant Blogs
- Do a Webinar for Another Site’s Audience
- Be Interviewed for Expert Roundups
- Submit Your Site to Aggregators
- Guest Post on Relevant Sites
- Do a Cross-Promotion with Another Site
- Syndicate Your Content to Other Sites
- Repurpose Your Content for Medium
- Republish Your Content on Secondary Blog Networks
- Create a Wikipedia Page
- Add Your Articles as Wikipedia References
- Pitch to Link Roundups
- Acquire Someone Else’s Newsletter
- Add Names to Your Images
- Optimize Your Content for Rankings
- Get Guest Posts from Authors with High Search Volume
- Interlink your Blog Posts
- Twitter Ads
- LinkedIn Ads
- Facebook Ads
- Google Search Ads
- Google Display Ads
- Pinterest Ads
- StumbleUpon Ads
- Instagram Ads
- Reddit Ads
- Bing Ads
- Yahoo Ads
- Retargeting Ads
- Mobile Ads
- Buy Ads on Niche Sites
- Sponsor a Relevant Newsletter
- Sponsor a Thank You Page
Download our checklist of the Top 38 Social Networks (score!!!!)