PR expert Amanda Berlin takes you through the best tactics you can use to help you achieve your specific visibility goals. Do you have one of these three visibility goals – and do you know the best way to achieve it? Plus, Amanda talks the importance of knowing where your audience is, the pros and cons of buying ads vs. earned media, and more.

  1. Are you launching something? If you’re promoting a launch, Amanda can explain why marketing to your niche might be better than mass-market publicity, so you can find the people who actually want to buy your product.
  2. Are you trying to raise awareness? How can you use niche media to tap into the markets that are ready to hear what you have to say and start building trust and credibility?
  3. Are you trying to build your following so you can pitch brands? Here’s exactly how you can use mass-media and accessible mainstream content to start gaining followers.

To get all of Amanda’s tips, head to our members-only Facebook Group, go to the Units section in the sidebar, and click on Facebook Live to watch the video. Not a member of SC yet? What are you waiting for? –> Join us for just $15!

Also — > Connect with Amanda here!

Additional Resources:

*must be logged in to view

PR 101: Research Your Outlets, Find Your Contacts

PR 101: Come Up With Your Story Angles and Talking Points

PR 101: Write Your Pitch

Media Kit Templates

Brand Directory

Ep. 90: Annie Spano talks handling criticism, pursuing other passions, and having integrity

RSS E-mails: Tips for Being Not So #BASIC

How to Migrate your Blog

Blog Prep Kit: March 2019

15 Tips for Becoming a More Productive Blogger

Pinterest 101: Getting your Pinterest Account Setup!

SSL: what is it and how can it affect your brand?

How to Handle Brands Who “Only” Gift Product



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